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Publicity & getting Involved

Have you ever seriously considered using motorsport as part of your marketing programme?

What does it offer your business?

 An exciting marketplace
The motor racing market place is very different - offering unique and refreshing opportunities. Motor racing portrays to the public a dashing, dynamic and colourful company image whether it be used for image creation, maintenance or improvement. Furthermore, it attracts the eyes of the people with disposable income, who the polls have proved makes up a big percentage of motor racing fans.
A feminine touch
Apart from spectators media coverage adds to the audience figures for your exposure. As an attractive female spokesperson in the predominantly male world of motorsport, Amanda attracts massive PR and media interest - something her male competitors crave for. She is regularly featured in Lifestye magazines, National newspapers, radio and television.
A great day out
Racing circuits provide impressive venues for hospitality for staff, clients & prospective customers to influence dealings on neutral territory. Furthermore, Amanda's links as a motor racing instructor give her added knowledge in organising corporate driving days at venues throughout the UK.

Excellent promotions
No campaign involving sponsorship would be complete without special promotions both 'in house' or elsewhere (such as exhibitions / shows & functions) involving both driver & car.

Amanda and Johnson & Johnson
Corporate livery on driver overalls, helmet, car & team links Amanda's successes to those of the companies that are involved with her.

In summary
A motorsport marketing campaign can offer:

Corporate livery on the racing car, drivers suit / helmet, team uniform & team transporter
Press releases with company name / branding
Massive media exposure due to 'The Feminine Touch'
Race day product promotions
Car / driver availability for special promotions away from racing environment
Hospitality at races for staff / clients & prospective customers
Non-race day corporate driving days for staff / clients & prospective customers
A legitimate business expense that can be offset against taxes

There is no doubt that motor racing not only provides a unique & fantastic marketing opportunity for image exposure & brand awareness. This is amplified by the media exposure that Amanda attracts.

Combined with opportunities for product promotion, hospitality & corporate driving days and the fact that any sponsorship programme is a legitimate business expense that can be offset against taxes makes motor racing a genuine value for money in a competitive marketplace.

Amanda is once racing in 2006 in the Historic European Formula 2 Series - to be involved send an email to:


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